MWH Soft Announces New Director of Marketing

New Marketing Leader Brings Industry Insights
 

Broomfield, Colorado USA, July 30, 2008 — In response to recent growth worldwide, MWH Soft, a leading global provider of environmental and water resources applications software, has announced  that Adam J. Simonsen has joined the company as Director of Marketing. Simonsen will be responsible for all aspects of global marketing strategy, branding, and communications across the company’s product and service range.

Based in Waterbury, Connecticut, and reporting directly to MWH Soft president Paul F. Boulos, Simonsen will lead the MWH Soft marketing division in supporting the company’s position as a global market leader in environmental and water resources software applications. He brings a considerable depth of knowledge and experience at both the national and international level to his new role, having served as Marketing Director for Haestad Methods, Director of Marketing Systems for Bentley Systems, and Director of Sales and Marketing for QScend Technologies. Simonsen will draw on his leadership, brand strategy expertise, and experience to drive the development of long-term growth strategies for the MWH Soft portfolio; oversee the execution of the current brand marketing platforms and programming; and ensure the company is most effectively engaging its customers at all available touch points. 

“Adam’s formidable talents will help us continue to elevate our marketing activities and drive our rapid growth,” said Boulos. “Targeted marketing campaigns and consistent PR efforts are essential to the continued rapid growth at MWH Soft, and I’m confident Adam’s professionalism, work ethic, and extensive experience will help us achieve those goals. His understanding and experience of our industry will also support us in continuing to deliver greater value to our customers. I am delighted to have him on our team.”

“I am extremely excited to be joining this extraordinary organization,” says Simonsen. “Throughout my civil engineering career, I have followed MWH Soft’s rapid growth and continuously evolving product portfolio. I have always admired the company’s amazing technical expertise and commitment to innovation, quality, and customer care. Its combination of leadership, forward thinking, and talent is unique and unmatched in the industry today. I look forward to working with the team to further enhance brand-building and market awareness for MWH Soft.”

About MWH Soft
MWH Soft is a leading global provider of technical and infrastructure software and professional solutions designed to meet the technological needs of utilities, government industries, and engineering organizations worldwide. Its clients include the majority of the largest North American cities and ENR top design firms. The multifaceted, state-of-the-art CAD, GIS and Internet enabled products created by MWH Soft empower thousands of engineers across the globe to competitively plan, manage, design, protect, maintain and operate highly efficient and reliable infrastructure systems. For more information, call MWH Soft at (626) 568-6868, or visit www.mwhsoft.com.

MWH Soft Contact
J. Erick Heath, P.E.
Vice President of Sales and Client Relations
Erick.Heath@mwhsoft.com
(626) 568-6868